Why Businesses Should Use Commercial Printing

With printing hardware and software becoming simultaneously more and more sophisticated and easier to use, businesses with high printing needs might be tempted to invest in in-house printing capabilities rather than utilize commercial printing services. However, any reputable company takes dedication to quality seriously and comprehensively, and this dedication must be reflected in its printed materials. When it comes to quality, printing done in-house in no way matches that of reputable professional printers. There are three broad reasons for this: quality, expertise, reliability, and accountability.

As sophisticated as in-house printing equipment has become, the quality in no way compares to the state-of-the-art capabilities available from commercial printers. A reputable professional printer will use the latest, high-tech commercial equipment to produce a product that a business owner will be proud to distribute to his customers. Modern printing processes like giclée provide prints of such high quality, museums and galleries use them for reproductions of priceless works of art. Additionally, a commercial printer considers quality as the top priority. He deeply understands that your business will be judged by the quality of work he produces. He understands that if the quality of the work is compromised, the integrity of your business might be questioned and that results in lost business. A reputable professional printer will see to it that such compromises never happen.

Another reason businesses would want to use commercial printers is for their expertise. With commercial printing comes the years of knowledge of formats and styles of printing, color separation, paper varieties and weights, as well as general design expertise. Bringing the various elements together to ensure a top-quality product is part of the profession for reputable commercial printers. Most commercial printers act as consultants for their clients, assisting and advising in the myriad decisions that need to be made on each job to ensure the client's standards of quality.

Additionally, a reputable commercial printer is reliable. For most businesses, any error is unacceptable. A professional printer will catch and correct (or provide an opportunity to correct) any error before the job goes to print, even if the fault is in the design. If it seems the initial proofs will not meet the client's standards, the professional printer will consult with the client and do whatever it takes to ensure that the final printing meets the quality level expected by the client. Also, frequently a business's print jobs will be time-sensitive. A top-quality professional printer will provide the client with a firm time and date for project completion, allowing the client to plan with confidence.

The final reason for using a commercial printer is accountability. A professional printer is also businessperson, one who considers himself to be accountable to his client. In the instance that something should go wrong with in-house gear there are no immediate solutions (except to turn to a professional printer). In the unlikely event that something goes wrong with a professional printer, they will do everything in their power to rectify the situation for the client because they know their professional reputation relies on the quality of their service as well as their product.

Posted in: Printing