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The role of marketing in business has
changed significantly with the rise of mobile e-commerce, virtual
stores, and SMS marketing and mobile websites. In addition, the
explosion of iPad, iPhone and Android development across mobile and
tablet platforms has further enhanced mobile’s influence on consumers
and clients.
In many ways, the marketing battle arena has shifted. The rise of mobile in marketing strategy has not only transformed the ways smart phones are used, but also the ways marketers think. Mobile apps such as PayPal Here, QR Reader amongst a plethora of others, have created new opportunities for iPhone development, iPad development and Android development. Tactics from Mobile SEO allowed for tradi¬tional web-based marketing to make the jump to mobile. When looking at the impact of mobile mar¬keting and mobile SEO, consider these numbers: 46% of businesses have a mobile version of their web¬site. 37% of customers use their mobile devices to take a picture of a product they’re purchasing. The average amount spent by an iPhone user is $97.49 (USD), an Android user is not far behind, with an av¬erage of $97.16 (USD). When looking at new ways to attract and engage customers, mobile marketing and mobile websites have become valuable assets in the smart phone and tablet development world.
QR codes and location based services have not only altered mobile marketing practices, but the ways in which virtual stores reach, interact and engage customers. Whether its disseminating information through a QR code, or a site such as Four Square which rewards mobile customers for ‘checking-in’ virtual stores and mobile e-commerce help leverage mobile marketing’s impact in a connected landscape. On a more location scale, mobile marketing in Hamilton and mobile marketing in Toronto have benefitted from these new platforms, making it easier for users in both cities to help grow local economies and provide newer, more efficient ways to attract and leverage traditional client bases.
By optimizing for mobile, businesses not only tap into new ways for consumers to interact and engage, but also tap into greater ways to generate leads, stay on top of people’s minds and increase brand awareness, all by digital means. For iPad, iPhone and Android developers, this means new opportunities to create apps and solutions which continue to push the ever-evolving state of mobile, both from a marketing perspective with mobile e-commerce and virtual stores and from a traditional business to customer relationship as well.
In many ways, the marketing battle arena has shifted. The rise of mobile in marketing strategy has not only transformed the ways smart phones are used, but also the ways marketers think. Mobile apps such as PayPal Here, QR Reader amongst a plethora of others, have created new opportunities for iPhone development, iPad development and Android development. Tactics from Mobile SEO allowed for tradi¬tional web-based marketing to make the jump to mobile. When looking at the impact of mobile mar¬keting and mobile SEO, consider these numbers: 46% of businesses have a mobile version of their web¬site. 37% of customers use their mobile devices to take a picture of a product they’re purchasing. The average amount spent by an iPhone user is $97.49 (USD), an Android user is not far behind, with an av¬erage of $97.16 (USD). When looking at new ways to attract and engage customers, mobile marketing and mobile websites have become valuable assets in the smart phone and tablet development world.
QR codes and location based services have not only altered mobile marketing practices, but the ways in which virtual stores reach, interact and engage customers. Whether its disseminating information through a QR code, or a site such as Four Square which rewards mobile customers for ‘checking-in’ virtual stores and mobile e-commerce help leverage mobile marketing’s impact in a connected landscape. On a more location scale, mobile marketing in Hamilton and mobile marketing in Toronto have benefitted from these new platforms, making it easier for users in both cities to help grow local economies and provide newer, more efficient ways to attract and leverage traditional client bases.
By optimizing for mobile, businesses not only tap into new ways for consumers to interact and engage, but also tap into greater ways to generate leads, stay on top of people’s minds and increase brand awareness, all by digital means. For iPad, iPhone and Android developers, this means new opportunities to create apps and solutions which continue to push the ever-evolving state of mobile, both from a marketing perspective with mobile e-commerce and virtual stores and from a traditional business to customer relationship as well.
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