Sunday, 16 December 2012

Why Google PageRank Is So Important To Your Business


With the existence of fierce competition, it is not enough to have only a company website. A website sitting in isolation is no good. Hence, as a company owner, you should focus that the website is easily discoverable by your prospective clients. In short, you should work towards improving the PageRank of your website and Haywood County SEO Services has the right expertise to make your company site prominent in the virtual world.

Does your business need PageRank?
Every business, irrespective of its size and industry needs a good PageRank. In fact, today, virtual reputation is as important as offline reputation. People judge a business through its website. In case, your prospective customer does not find your website in the list of search results generated by Google, he will of course, choose your competitor over you. Losing business over low PageRank can cost you many clients.

PageRank: What do the scores tell you?
Google ranks the websites on a scale from 1 to 10. The website with the best PageRank is PR10. Attaining a high PageRank score requires the knowledge of the Google's way of handling its PageRank. Regularly, Google re-indexes, which changes the PageRanks of different websites. Hence, your company website will need monitoring on a daily basis to ensure that it maintains a reputable position.
Improve your PageRank score and experience these benefits

A high PageRank is evidence of popularity
Google ranks the websites in terms of popularity. An organic way to attain popularity in the eyes of Google is to get inbound links from websites ranking higher than yours do. Google will check the quantity of links coming to your site and will place you accordingly in the search results. However, it is not only quantity, which matters, but the quality of links matters as well. If your website gets low quality links in huge quantity, then Google can even blacklist your site.

More Traffic guaranteed
High PageRank means more visibility in search results. It has been found that while searching for a website, people do not go beyond the first search result page. With organic SEO techniques, your website will rise up the search results. Automatically, your website will receive more clicks.

More advertisements
Websites make considerable income through advertisements. Advertisers choose websites by gauging their PageRank. Hence, by having a good PageRank, you can generate additional income through your website.

Easy availability
Higher PageRank of your website will distinguish your company from many others of the same genre. The Google's search spiders will be able to crawl through your content more easily and list your website faster if you have a good PageRank.

Gaining the rank of an expert
Having a website with a high PageRank establishes you as an expert. By finding you in top search results, your company will surely be considered a leader in its field. This feature will hugely benefit your business.
The task of improving the PageRank of your company website is not a child's play. Not only is the popularity of your company at stake but also the online reputation, which needs to be guarded constantly. Hence, it is advisable that you choose an expert like Haywood County SEO Services to ensure that your company becomes virtually more noticeable.

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