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A method that is used for optimizing your website or webpage to get the good Ranks in Google or other search engines by designing the appropriate marketing Campaigns is considered Search Engine Optimization (SEO). SEO is focused on 2 major aspects; one is On-Page Optimization and second is Off-Page Optimization.
OnSite SEO
In On Page SEO, we include the exact and associated keywords/key phrases in the whole website or webpage that are based on the theme of your website. e.g. if your website is offering web development services and people who are searching for same services can use the terms "Top Web Development Company" or "Website Development in USA" and you can include these kind of keywords in the content of your website including page titles, meta, headings and all over content.
On-page SEO also requires regular addition of new contents in the website and little bit modifications in the existing content to make the user interested in your website and get the higher ranks in Search engines. Page Title, Meta Description and Website Content is the most important part of the On Page SEO and all these must include the keywords/key phrase for which you want your website to be shown in the top results of Google or any another search engine.
Your Website content should be unique that can offer worthy information to User and Search Engines as well to get your desired results in search engines. Unique and informative website content is most important. For getting quality content for your website you can hire a professional content writer who can offer quality content as per search engines guidelines. Good content must be written in a way that is linkable and if your user is not able to link with your content you may not get your desired SERP Ranks.
Off-Site SEO
Method of posting content on another website that is related to your website and getting a link back to your webpage is considered as Off Page Search Engine Optimization. Major aspect of the Off Page SEO is the Link Building and is the most important factor to get your desired results in Search Engines. Some of the Search engines give weightage to back links and some does not give weightage to Link Building.
You can use the Articles submission, Press Release Submission, Web Directory Submission, social bookmarking, video and images submission and some other methods and most important is where you submit your website link that should be your related website. Also, while creating backlinks, make sure you submit the website in appropriate category as Quality Back links are more important than quantity of back links as quality back links will improve the visibility and popularity of the website. You must be very careful while using these Off Page SEO Strategies as using in wrong manner may lead to penalties by Search Engines on your website and you won't be able to get your website rank in major search engines.
Each and Every Business that has online presence has dream of ranking in top results of Search Engines to get the targeted Visitors. In order to rank well in search engines or Google, your website pages must be indexed in Google and if those are not indexed search engines will not come to know about your website and will not give ranks.
OnSite SEO
In On Page SEO, we include the exact and associated keywords/key phrases in the whole website or webpage that are based on the theme of your website. e.g. if your website is offering web development services and people who are searching for same services can use the terms "Top Web Development Company" or "Website Development in USA" and you can include these kind of keywords in the content of your website including page titles, meta, headings and all over content.
On-page SEO also requires regular addition of new contents in the website and little bit modifications in the existing content to make the user interested in your website and get the higher ranks in Search engines. Page Title, Meta Description and Website Content is the most important part of the On Page SEO and all these must include the keywords/key phrase for which you want your website to be shown in the top results of Google or any another search engine.
Your Website content should be unique that can offer worthy information to User and Search Engines as well to get your desired results in search engines. Unique and informative website content is most important. For getting quality content for your website you can hire a professional content writer who can offer quality content as per search engines guidelines. Good content must be written in a way that is linkable and if your user is not able to link with your content you may not get your desired SERP Ranks.
Off-Site SEO
Method of posting content on another website that is related to your website and getting a link back to your webpage is considered as Off Page Search Engine Optimization. Major aspect of the Off Page SEO is the Link Building and is the most important factor to get your desired results in Search Engines. Some of the Search engines give weightage to back links and some does not give weightage to Link Building.
You can use the Articles submission, Press Release Submission, Web Directory Submission, social bookmarking, video and images submission and some other methods and most important is where you submit your website link that should be your related website. Also, while creating backlinks, make sure you submit the website in appropriate category as Quality Back links are more important than quantity of back links as quality back links will improve the visibility and popularity of the website. You must be very careful while using these Off Page SEO Strategies as using in wrong manner may lead to penalties by Search Engines on your website and you won't be able to get your website rank in major search engines.
Each and Every Business that has online presence has dream of ranking in top results of Search Engines to get the targeted Visitors. In order to rank well in search engines or Google, your website pages must be indexed in Google and if those are not indexed search engines will not come to know about your website and will not give ranks.
Posted in: SEO
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