23:51
Unknown
Solo ads are a great way to generate tons of traffic and leads for your business.
However for them to work, they need to be targeted. Yes, only targeted solo ads work.
So what's a targeted solo ad?
It's an which is sent to a list of subscribers who are interested in what you are selling. For example, you can't sell an internet marketing product to a health based email list. The targeting must be right or else the whole thing fails. With solo ads, you are basically leveraging the relationship a marketer has built with his list of subscribers. It doesn't have a steep learning curve. Once you get the basics right, you can generate 1000's of visitors to your site in an effortless manner.
When it comes to solo ad success, there are 2 things that matter. One is targeting and quality. Another is your ability to convert the traffic that you get into leads and sales.
Let's talk about both the cases. See, if you advertise in a crappy email list, then you are not going to get results no matter what you do. You may get traffic and leads but it won't convert into sales if the list is not a quality one. A quality list is determined by the quality of subscribers. If a marketers builds a list by targeting quality subscribers who genuinely are looking for more info about a particular topic, then his email list will be a responsive one. Of course, he must constantly be building his list to maintain its quality if he is going to sell spots to external advertisers.
As I mentioned, the second aspect is your ability to convert the traffic into sales and profits. If you don't have a solid conversion process, you won't be able to profit even with the most responsive traffic in the world. A lot of people have a pathetic conversion which in turn prevents them from being able to profit from ad spots. If you want to be successful in your online business, then your foremost priority is in learning how to convert your traffic into sales at a profitable rate. Get it right and you can have all the traffic in the world. Get it wrong and you will be unable to spend a penny for your advertising.
Get these 2 aspects right (quality and conversion ability) and you can buy huge quantities of traffic and profit from them like crazy.
However for them to work, they need to be targeted. Yes, only targeted solo ads work.
So what's a targeted solo ad?
It's an which is sent to a list of subscribers who are interested in what you are selling. For example, you can't sell an internet marketing product to a health based email list. The targeting must be right or else the whole thing fails. With solo ads, you are basically leveraging the relationship a marketer has built with his list of subscribers. It doesn't have a steep learning curve. Once you get the basics right, you can generate 1000's of visitors to your site in an effortless manner.
When it comes to solo ad success, there are 2 things that matter. One is targeting and quality. Another is your ability to convert the traffic that you get into leads and sales.
Let's talk about both the cases. See, if you advertise in a crappy email list, then you are not going to get results no matter what you do. You may get traffic and leads but it won't convert into sales if the list is not a quality one. A quality list is determined by the quality of subscribers. If a marketers builds a list by targeting quality subscribers who genuinely are looking for more info about a particular topic, then his email list will be a responsive one. Of course, he must constantly be building his list to maintain its quality if he is going to sell spots to external advertisers.
As I mentioned, the second aspect is your ability to convert the traffic into sales and profits. If you don't have a solid conversion process, you won't be able to profit even with the most responsive traffic in the world. A lot of people have a pathetic conversion which in turn prevents them from being able to profit from ad spots. If you want to be successful in your online business, then your foremost priority is in learning how to convert your traffic into sales at a profitable rate. Get it right and you can have all the traffic in the world. Get it wrong and you will be unable to spend a penny for your advertising.
Get these 2 aspects right (quality and conversion ability) and you can buy huge quantities of traffic and profit from them like crazy.
Posted in: Internet Marketing
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