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Over 8% of the UK economy is currently contributed to via the internet. People want to shop at a time suitable to them, often without having to observe traditional shopping hours. Not only that, but with 52% of UK mobile phones now being smartphones, people can now also choose to shop via different technologies. An opportunity is there for those who embrace online selling.
Selling via the internet isn't a novelty, and it isn't new. The technology has matured and the benefits are not just for the buyers, but also for sellers. This article will cover just some of those benefits, giving you good reasons why you should 'properly' setup an eCommerce website, if you have not already.
We've already touched upon flexibility of 'how' and 'when' people can buy online. However the benefits go much further, and can help your business through tough times. For those businesses that roll-out a comprehensive eCommerce solution, and keep their eCommerce systems updated, they can provide features and confidence to their buyers, that could steal business from their competitors.
Some people choose to use limited eCommerce solutions, such as in the form of pasting static inflexible HTML shopping code into a page, that then links directly to a payment gateway. Whereas more people are choosing to use advanced solutions, that provide shopping carts 'fit for purpose' and features, that traditionally only organisations with deep pockets could implement.
Now for an affordable price you can setup an eCommerce website, that can provide features such as:
When you back up a great eCommerce system with good design, Web Development York, images, FAQs and of course great sales copy, you can also potentially reduce costs. If people can easily migrate around your website, find answers to questions, add items to their shopping basket and make a payment, regardless of the time of day, then the benefits are there for all to see.
It is of course important that you use a responsive web design, to make sure that people using mobile phones and tablets, can also easily visit and buy from your eCommerce website. This unfortunately is an area that many website administrators are struggling with, especially if they are trying to use content management systems, not optimised for eCommerce.
As you can see it is not only important that you setup an eCommerce website, but do it properly. Otherwise it is just a wasted opportunity.
Selling via the internet isn't a novelty, and it isn't new. The technology has matured and the benefits are not just for the buyers, but also for sellers. This article will cover just some of those benefits, giving you good reasons why you should 'properly' setup an eCommerce website, if you have not already.
We've already touched upon flexibility of 'how' and 'when' people can buy online. However the benefits go much further, and can help your business through tough times. For those businesses that roll-out a comprehensive eCommerce solution, and keep their eCommerce systems updated, they can provide features and confidence to their buyers, that could steal business from their competitors.
Some people choose to use limited eCommerce solutions, such as in the form of pasting static inflexible HTML shopping code into a page, that then links directly to a payment gateway. Whereas more people are choosing to use advanced solutions, that provide shopping carts 'fit for purpose' and features, that traditionally only organisations with deep pockets could implement.
Now for an affordable price you can setup an eCommerce website, that can provide features such as:
- Ability to manage a shopping basket.
- Able to apply coupon codes to products.
- Easy to manage online stock levels.
- Able to update products listings with little experience of the eCommerce solution.
When you back up a great eCommerce system with good design, Web Development York, images, FAQs and of course great sales copy, you can also potentially reduce costs. If people can easily migrate around your website, find answers to questions, add items to their shopping basket and make a payment, regardless of the time of day, then the benefits are there for all to see.
It is of course important that you use a responsive web design, to make sure that people using mobile phones and tablets, can also easily visit and buy from your eCommerce website. This unfortunately is an area that many website administrators are struggling with, especially if they are trying to use content management systems, not optimised for eCommerce.
As you can see it is not only important that you setup an eCommerce website, but do it properly. Otherwise it is just a wasted opportunity.
Posted in: Web Design
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