Why Should You Prefer Magento for Ecommerce Website Design?

Author: Opal Infotech

Why Should You Prefer Magento for Ecommerce Website Design?
If business on a global platform is what you desire, then online ecommerce website is definitely a solution for you. Today as technology is changing, innovative ways and platforms to create and enrich websites with designs and content are coming up every now and then. While making your business go online with an ecommerce website, security becomes an important concern for various reasons. Magento ecommerce web design is probably the best bet when you are looking for a platform which offers flexibilities and securities to keep your business safe from harmful attacks like virus or hacking which are quite common these days. Magento can be considered the best platform for shopping cart development.

The best thing about Magento is that it is an open source platform operated by PHP which means costs of developing website are almost reduced. It's easy to create ecommerce websites using Magento web design software without much cost input which is usually a concern with other platforms. Number of free designs and templates are available with Magento which makes customization of website very much simple and easier than ever before.

There is no use of having a website which does not attract traffic. More traffic means more business for a website. Magento web development makes a website more search engine friendly with possibility to create SEO friendly URLs, customize meta tags like meta description, keywords and titles and sitemaps which are automatically generated with Magento. Every time you add a page or make any kind of change to your website structure or urls the sitemaps will be automatically generated with fresh change included. So you need not worry about frequent updation of sitemaps for easy crawling of the web bots with SEO point of view for your website.

Magento is also great with a view of marketing a website. It is very easy to control insights about customers with Magento. One can easily categorize prepare a list of the website visitors and customers by demographics like age, gender, location, shopper behavior or items they've already browsed. Based on this customer segment list they can then send special offers to convert the potential visitors into buyers. You can even create targeted email campaigns by integrating your customer segment list with your search engine marketing program.

It is easy to locate products in a Magento website where search options can be configured in a customized way with help of spellings, synonyms and stop words which can improve the speed, quality and relevance of search results. It allows integration of various types of payment resources like checks, money orders, purchase orders, master card, pay pal etc.

Keeping your customers engaged with you is a key to retain successful business through existing customers. This is best possible with Magento. With different tactics like customer rewards points, automated email reminders, gift cards, wish lists etc. one can easily keep their customers coming back to your store again and again.

One of the best reasons that most of the entrepreneurs today go with Magento for their ecommerce web development is its ability to match up with the high speed and performance expected by customers during their shopping task. The advanced full-page caching feature in Magento platform allows the website to load faster with web pages being saved and recalled from cache for every repeated visit. Strong data encryption features in Magento PHP web design enables secure transactions for their customers while giving them great confidence of buying from an online site without their personal details getting leaked.

Magento website design supports multiple store operation, offers flexibility to design product catalog and set landing pages as per requirements. Number of third party tools and applications are possible to use with Magento which enables easy customization of the website as per intent requirements of the business man to meet his goals.

For those looking for Magento web development services for developing ecommerce website can find the best and cost effective services at Opal Infotech. Opal Infotech is an ISO 9001:2008 certified web design company in India offering all round services for websites including web development, web design, SEO, PPC and search engine marketing.

Posted in: ECommerce