Proper Office Wear Objectives For The Company

Author: David Kim

When referring to branding, office wear is every company's professional glamour that's always living in motion. The better and finer the corporate uniforms are, the more the crowd interprets the company's overall professionalism, personality and capabilities that lets them "buy in" to its services thus making leads and prospective customers. It may sound too uncomplicated but this may also affect the direct influence on sales by how customers determine the trustworthiness of the company through the staff's form and performance overall. Hence using low-cost and substandard uniform will instantly make the brand low-cost and poor as well. Reputable companies need and should have respectable, premium quality uniforms to mirror its premium brand. On the other hand, there may also be branded office wear but doesn't fit the corporate identity of the company's brand which can also trigger issues. The style of the office wear should always complement the brand image to avoid any skepticism and misunderstandings. The better it matches, the more it will improve the opportunities in developing brand occurrence and reputation. It will also prevent your brand from getting any harm. Now, how do you choose the right corporate uniform for your brand? Here are 3 essential factors you can observe.



1. Level of formality: Begin with the big picture - A-One, one of the premier promotional suppliers in Australia says that it's vital that you visualize the formality of uniforms. if your brand was a person, how could they dress? Would they be super casual with jeans and a t-shirt? Or is your brand more formal, and would dress in a suit and tie? Use an picture of your brand as a person to select the overall style of your uniform. Are short skirts suitable to your brand personality? What about bare arms? How tight fitting should it be? Next, think about the impact you want from your corporate apparel. Do you want your staff to stand out, or mix in?



2. Color: There are a variety of things to take into account when selecting the colour of your corporate clothing. Firstly, if you currently have a brand identity and colour palette, do be sure your uniform matches this. Secondly, look at the effect of the colour of your uniform on the brand image of your business. Would you like to be seen as bright and sassy? Cutting edge and classy? Or perhaps is your brand more traditional, and requires more muted and corporate tones?



3. Contents: Think of your corporate uniform like a walking business card or web page with its own contents and information. Certainly you need your logo. But how about contact details? An easy to recall web address? A word? 1300 number? Would you like to add your slogan or tagline? How about each employee's name? And remember, while you wish to use your uniform to convey information, be sure it's not so busy with words that your customers can't take anything in! Determine the main pieces of content or information, and make them stand out.



After you've defined those three aspects above then ensure the uniform is relaxing and that it appears relaxing. It must also be hypoallergenic so employees with sensitive skin will not worry about getting irritations. The cut and fit of the uniform applies to this as well so make sure it's worth investing in a well-cut uniform obviously. A badly fitting uniform can break the brand and will make employees miserable. Lastly, the uniform should be easy to care (wash and dry) which also requires minimal ironing. If these are all checked out in your criteria then determine that office wear for the company. For instance, any reputable suppliers such as A-One may help check with selecting the right formality, color and content of your uniforms that will fit your brand so it's dependent upon who to talk to right through the start. In the end, you make not only your brand delighted but also your employees.

Posted in: Clothing