Innovative Optical Supplies Attract More Eye Patients

Author: Jeremy P Stanfords

The number of eye glass wearers purchasing strictly from private ophthalmic offices has been on a decline. Yes, larger corporations accept more vision insurance plans, but the shift is not entirely because of premiums and such. Eyewear consumers feel more confident buying glasses in the same location where their frames and lenses are assembled. Consumers see the location as a place with updated optical lab equipment and supplies.

Retailer's Proof
Private Doctors send prescriptions off to labs to assemble glasses. The general mass of optic buyers do not really know the specifics of what is being used; still seeing advanced products builds trust between retailers and patients. People tend to trust operations that are more transparent. The intent of offices that send frames to labs usually is not to hide anything; still, consumers are leaving them in flocks to buy from corporations because there is a seemingly "explanation" for the wait and make of their product.

Retailers working with trusted optical suppliers even attract more eyewear consumers than ophthalmic businesses that likewise offer frames. The reason for this is that selling frames is not enough anymore. Sending them off to a lab for assembly reads old-fashion to wearers that can purchase where the glasses are crafted. One world-wide leader in crafting lenses has caught on to this trend. In fact, they have replaced marketing campaigns centered on great customer service and finished product with publicizing their newest machinery. Consequently, their conversion numbers prove that the concept of marketing the equipment they make glasses on, instead of the actual glasses, is working.

In the Heads of Consumers
Innovative optical supply in the world of optics means less room for human error. Think of how many times you've heard someone complain that their RX is off. The public knows their glasses are only as good as the technology behind them. Some larger retail locations have huge windows for patients to see what is happening in the lab. The clients may not know the name of the machinery they are looking at, but they see a team edging, surfacing, tinting, marking up, and neutralizing.

In the field of sight, seeing is believing-literally. Knowing the same pliers or lens cleaner used at dispense in the store can be purchased online with warranties goes a long way. Clients are paying attention to everything including your tinting tray, nose pads, and adjusting pliers. Having contemporary accessories and innovative ophthalmic instruments on hand can increase your sells.

Posted in: Vision