How to Become Successful Ecommerce Website Developer

Author: Helix

Ecommerce Website Development is a specialist area with unique demands. To be considered an expert Ecommerce Website Developers or Designers, there are a wide range of criteria that need to be met.

The ecommerce website developers rarely have full influence over the financial success of the website being created; there are many marketing, pricing, and product range related influences as well, but the website owner will certainly be looking for a website that is simple and clear for customers to navigate, easy to update, is operational 24 hours a day, 7 days a week, with access to reliable, high level support necessary for a successful and growing ecommerce operation.

Good caliber - Ecommerce Website Developers have a lot of experience of this type of project. Here is a short list of the Top 5 things that can go wrong with such projects... and knowing what these things are in advance can help you to avoid the pitfalls before you embark on your own project:

Avoid the following a website with bells and whistles at your first attempt at ecommerce thinking that if you "Build It - People Will Come..." offering complex product options and expecting the customer to understand this, breaking away from a traditional site structure and trying to do something "clever" with the design underestimating the amount of work and time required to get a good set of products into the site.

To balance out the above things here's a list of the Top 5 things to help you make your first ecommerce website development a stepping stone to online business success.

• Build a simple ecommerce website to begin with, add a good selection of products, price them competitively, keep the options simple, and collect information about what works and what doesn't.

• Be very aware that the site itself is only 1 piece out of an 8 piece jigsaw, do a lot of marketing, good product selection, intelligent pricing and be persistent - overnight success takes time!

• Keep it simple! Your customers need to get to the products they are looking for, be re-assured that you are a company that they want to buy from, and then have a pain-free process to get from your product page to the "Thank you for your purchase" page. Everything you do to help them achieve this will see consistent orders, repeat business and happy customers

• Emulate the companies that are selling well online and go with accepted methods for navigation, searching, product display and checkout - Millions if not Billions of pounds have been spent finding out what works by other companies - you can take advantage of treading the same path. Why re-invent the wheel?

• Give yourself or your team time! Creating or migrating the products takes much more time than is often expected because it is like putting each product in your shop window - you want it to be perfect. Leave plenty of time to do this part of your ecommerce website development and start the process of gathering and collating this information as early as possible.

Good Ecommerce website developers need to be carefully chosen as partners to your business helping you to get the best results for your customers and your business.

Posted in: Web Design