Monday, 31 December 2012

HP Intros Big Data Solutions For Telcos

HP Enterprise Services has introduced new telco big data and analytics solutions for communications service providers (CSPs) to manage, understand and act on massive amounts of information to deliver services to subscribers.
The new portfolio includes the following offerings:

HP Information Optimization Transformation Experience Workshop suggests ways to use information to improve business performance, reduce risk and grow subscriber relationships through specific HP telco big data and analytics implementation priorities.


HP Smart Profile Server helps evaluate vast amounts of data collected daily by networks and use its insight to deliver new targeted offerings for subscribers. It provides the analytics foundation for HP Actionable Experience Management and HP Ad Personalization.


HP Actionable Experience Management provides insight to the subscriber’s service level. By understanding subscriber behavior and current network conditions, CSPs can take action to improve the subscriber experience.

HP Ad Experience Personalization can improve effectiveness of personalized mobile advertisements between consumers or in connection with third parties.


“CSPs have a wealth of information about their subscribers, including their preferences, their habits and all of their mobile activities, but they need to be able to use this data to generate new offerings and drive growth,” said Marshal Correia, Vice President and General Manager, HP Enterprise Services India. “We have combined HP’s business analytics solution with our deep networking expertise to help CSPs generate the actionable insights they need to propel their organizations into the future.”

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