Website Design Vancouver

When approaching a new site design or if you are building a site from scratch, you must consider incorporating the science of conversion marketing into your overall plans. There is a lot of data and testing that is being done and if you can make yourself aware of it, you'll be well served. You can't be expected to master conversion marketing, if this is not your field, but you should do some general reading so you can ask the right questions of the company you work with.

Some people get hung up on the appearance of a site to the point where beauty becomes an end in itself. One should be slightly reluctant to work with a designer who has no business experience other than their own. Without an understanding of conversion marketing, there is the potential for a site that misses the mark. Your site should be aesthetically pleasing. As long as it is connected and supporting your business and your targets. Usability and business goals should drive your website design.

Your site needs to be your best salesperson... in the form of sales, leads, or sign ups. Accurate or not, people will evaluate your company based on their experience with your site. Research has proven that the likelihood that visitors will complete a transaction, ie. purchase your product or service, is strongly influenced by their interaction with your company's website.

Web Design Shorthand
Think about color contrast when you are contemplating your site. And don't forget to consider how those colors will look across different devices. There is almost never a good enough reason to have a dark background with light text in your main body. Dark backgrounds don't show well on certain devices, especially on smartphones. Test your site on different browsers and devices. Get a feel for what your user may experience.

Less is more. There is a tendency for people to try to put everything on a single page. The web is a place where attention spans are insanely short. You have to keep it simple. Try to think of a single page that suggests just one, clear goal and action. And don't just focus on your homepage. Every page needs a purpose and every page needs a call to action.

People won't wait for your site if it is slow. Test your site and make sure it loads within three seconds. There are a number of free online locations where you can test your site speed to ensure that you are not overloading your page.

The power and influence of video is undeniable. You need it. It's no longer optional. It's expected. Viewers are more engaged with video. They stay longer at your site. And they buy more from you when you have video. It's become a relatively minor expense nowadays. And the production quality does not need to be tv level. There are some guidelines you should follow and there are basic quality standards that need to be met. Above all, make sure the sound is excellent. People will tolerate average picture quality but not poor sound.
Testimonials - text is okay, but you can do better. If it is possible, do your best to get your client testimonials on video. And make sure your testimonials don't look like they were pushed or staged. There's a good way to get a story from a happy client.

Posted in: Web Design