Friday, 30 November 2012

Samsung targeting 50 percent share in Indian handset market

As per a latest report, world's second-largest cellphone maker by revenue, Samsung is targeting to garner 50 percent in the overall mobile market in the country. If reports are to be believed, Samsung is targeting to increase its sales by 13.5 in India. 
As far as the smart and feature phone category is concerned, Samsung’s target market share is 60 percent.
Presently, Samsung’s market share in Indian smartphone market is nearly 40 percent.
According to Asim Warsi, Vice-President (Mobile) at Samsung Electronics India, “We are gaining 10 percent of the mobile phone market each year. Presently, the market share is 40 percent. Our aim is to touch 50 percent next year".
As a matter of concern, it is found; the Indian smartphone market is growing at a whopping pace of 220 percent and an interesting fact is that Samsung’s share is continuously increasing.
Market watchers added, Samsung and Apple have carved out a duopoly in the high-end smartphone market. However, other rivals including Nokia, BlackBerry, Motorola, LG etc. are struggling hard to introduce compelling models that could compete against Samsung and Apple smartphones.
Let’s hope, Samsung would be able to fulfill its target in Indian mobile handset market.

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